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There certainly are a few labels that were visited in their past in case of orthopedic problems and blossomed to the hottest sneakers on the streets over the years away. Same with New Balance, or the New Balance Arch Support Company, which began to develop deposits that should optimize the ride while wearing athletic shoes in the 1900s under this name in Boston.

The first running shoe was introduced under the then new company name New Balance Shoe Athlete, Inc. (NBA). A brand that stands for unique high-performance sneakers with an incomparable comfort. Today New Balance still uses some of the best features from the old days, such as the groove sole which was first developed for the Trackster, that was a New Balance running shoe in 1960 which used to dominate the sports market back then. Cult models such as the M577 enjoy an impeccable reputation for a good reason because New Balance swears on its specially developed technology for the benefit of wearing comfort and rounds off its complete works with everlasting and infinitely variable color combinations that make up the unique design.