The Alife company was founded back in 1999 on the streets of NYC and quickly became a destination boutique for the fashion conscious and unique to look for new styles of footwear and clothing away from the mainstream of the city's major department stores. Sensing an opportunity and a gap in the market they decided to design and create their own range of footwear and thus Alife shoes were born. The collection included hi top and chuck style boots and to compliment them they have launched a range of Alife caps.